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Marketing books worth reading
Philip Kotler: Marketing Management (International Edition)
This is probably THE classic marketing text from the man most consider to be the top marketing guru, Philip Kotler.John Fraser-Robinson: It's All About Customers!
Not a textbook - just an inspirational read about the very core concept of marketing!Sally Dibb: Marketing Briefs: A Revision Study Guide
Concise summaries of key marketing concepts. Really useful reference to have alongside other texts.
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